media calendar
The attached PDF document shows a sample half-year media calendar for print, radio and TV advertising (details made generic for confidentiality).
- The buys for two different cities (one a Tier 1 and one a Tier 2 market) are color coded for easy identification.
- Reading up-and-down the columns allows management and agencies to easily see what the combined media mix and weight is for any given week.
- TV and radio weights shown in GRPs.
- Print weight shown as insertions-per-week, with red an indicator of spot-color.
This second PDF document shows a sample “Media Plan Overview by Market.” This document details, for five different markets:
- Baseline media mix
- Market share and incremental market share for major competitors
- Unique competitive aspects
- Market demographics and secondary target recommendations
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