sales support & implementation

what is it?

Sales support and implementation is the process of designing sales programs for our clients and helping them to follow through on the programs. Either by training their sales people, or, in some cases, performing sales functions ourselves or out sourcing and supervising the work of other sales consultants.

what does sales support involve?

Chiefly, the definition of everything you’d need to know to sell a product; the who, what, where, why and how. All the product details, including price and purchase options. How the product will be delivered, etc. We also need to know everything about what types of customers you’re looking for, so that we can develop a very specific set of qualifications for prospect lists. The better the lists, the more efficient the sales process. We also need to know how much you’re willing to pay your salespeople, and whether you’ll be paying upfront on a per-hour basis, on a commission basis, or on some blend of the two.

If we then move into the implementation of the program, that will, of course, involve contacting prospective customers through a variety of means, depending on the program.

why do this?

Very few marketing programs work without a good sales program to “finish the job.” Marketing creates an environment and sales executes the transaction within the environment. In a perfect economic balance, your marketing should set up situations in which your sales process is entirely smooth and stress-free for both customers and salespeople. Although that is rarely the case, it is what you should strive for.

Some products and services are more easily marketed, some are more easily sold. Often, the greater the need for product individuation -- personal changes based on customer needs -- the greater the need for sales expertise. Selling chewing gum doesn’t require a salesperson; just good marketing. Selling cars needs both. Selling professional services relies heavily on personal sales processes because the needs of each client are so specific.

why do it with sanestorm?

Frankly, you probably shouldn’t... We’re marketing people, not salespeople.

So why do we list this as a service we offer? Because we will make a case for helping out with a specific kind of sales program, and it’s the one we just mentioned above; the selling of professional services. Three of our consultants have extensive experience working with professional services firms. We understand both how to sell those services, and how to sell into that category. So if you’re looking to sell legal, accounting, consulting, design, medical, engineering, architectural or construction services -- or if you’re looking to sell services to those types of companies -- we can help you out.