writing

We love to write. Almost as much as we love to read. Below you’ll find links to a number of articles written by Sanestorm consultants. Some were authored as newsletters for our clients and friends, most for publication in various online and print journals. When possible, we’ve included links to live files on the sites where the articles were published. If those links have aged, or if the sites require a subscription, we’ve posted the full text ourselves. We hope these pieces provide another way for you to evaluate our excitement about the field of marketing and the variety of subjects and issues that modern practitioners deal with on a regular basis.

Please note that much of Andy Havens’ more current writing can be found at his blog, TinkerX, including a collection of more than 50 of his popular legal marketing blog posts.

Essay: The 10 Commandments for Visiting a New Age Ashram. Full Text.
Mitchell Lewis Ditkoff, President, Idea Champions

“Marketing is too hard. Let’s try sales!” Full text
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm; Sales in The Law Firm Suplement,” March 2004.

Interview: Carmen Delessio -- CTO, Internet Services Division, Harris Publishing
For www.LLRX.com, March 2005

Article: Why Aren’t You Blogging? Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” March 2004.

Article: The Role of Peer-to-Peer File Sharing in Law Firm Marketing”
For www.LLRX.com, February 2005

Article: “The Transformational Role of Marketing.”
For www.LLRX.com. January 2005.

Article: “New Year’s Resolution: Kicking the Ad-Diction.” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” December 2004.

Article: ”Extranets will Hook your Clients for Life.”
For www.LLRX.com. November 2004.

Article: “The Billable Hour: If You’re Gonna Use It: Use It!” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” November 2004.

Article: “When and Why to Hire an Ad Agency.” Full text.
For the American Business Institute. November 2004.

Article: ”Webinars for All of Us.”
For www.LLRX.com. October 2004.

Article: “Bad Surveys are Worse than No Surveys.” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” October 2004.

Article: “Don’t Advertise the Menu.”
For the LMA Newsletter, “Strategies.” September, 2004.

Article: “Lawyers Win Business with Blogs.”
For www.LLRX.com. September 2004.

Article: “Email and Fax Advertising: A Tangled Web.” Full text.
For “The Alert Executive Newsletter.” September 2004.

Article: “Measure Expertly.” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” September 2004.

Article: “A Firm Foundation” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” August 2004.

Article: “CRM at Law Firms: What to Tackle Second.”
For www.LLRX.com. August 2004.

Article: “Mystery Shopper.” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” July 2004.

Article: “Microsites Help Law Firms Concentrate Their Marketing.”
For www.LLRX.com. July 2004.

Interview: “Branding Your Law Firm.”
American Business Institute. July 2004.

Article: “Four Branding Mistakes and How to Avoid Them.”
For “The Law Marketing Portal.” July 2004.

Newsletter: “Your Company’s Learning Organ.”
SanePlan issue 1.4, June 2004.

Article: “Why Are Lawyers So Slow to Adopt CRM?”
For CRMguru. June 2004.

Article: “The Myth of the Firm.” Full text.
For the American Lawyer Media Law Journal Newsletter, “Marketing The Law Firm.” June 2004.

Article: “Get 5X the BANG for your PR.” Full text.
For “Professional Marketing North America” Magazine, June 2004.

Newsletter: “How to Make Your Marketing Fail Miserably.”
SanePlan issue 1.3, May 2004

Article: “Introduction to Legal Marketing”
For www.LawFuel.com, May 2004.

Newsletter: “Cyberspace 2004... B.C.”
SanePlan issue 1.2, April 2004.

Article: “Understanding Budget Numbers to Attain Marketing Mastery.”
For “The LawMarketing Portal.” April 2004.

Newsletter: “Welcome to the Age of Content.”
SanePlan issue 1.1, March 2004.

Book review: “Letters for Lawyers.”
For “The LawMarketing Portal.” November 2003.

Book review: “Rainmaking Made Simple.”
For “The LawMarketing Portal.” February 2003.